wHAT DOES SUCCESS LOOK LIKE?
value propositions

COMPANY
Increase in user loyalty for using the application

By providing the most up-to-date, reliable, and consistent content from credible sources

Goal: We want at least 60% of our users to have successfully located a testing centre, have an idea of what type of testing kits are available, or  used the app for what they needed help with

Increase in user loyalty for using the application

By providing the most up-to-date, reliable, and consistent content from credible sources

Goal: We want at least 60% of our users to have successfully located a testing centre, have an idea of what type of testing kits are available, or  used the app for what they needed help with
USERS
Increase overall user satisfaction from finding the closest testing centre near user

By providing an easy way to locate testing centres (walk-in or drive-thru options)

Goal: We want at least 60% of our users to be informed about COVID19, located a testing centre and have an idea of what types of testing kits are available

Increase overall user satisfaction from finding the closest testing centre near user

By providing an easy way to locate testing centres (walk-in or drive-thru options)

Goal: We want at least 60% of our users to be informed about COVID19, located a testing centre and have an idea of what types of testing kits are available

kpis

1) At least 60% of users are able to LOCATE or search a testing centre

2) At least 60% of users are able to look for TESTING KITS available

3) Overall user engagement increases 50% within 1 month of release

4) More than 50+ users using the app after 1 week of release